• If you want your company to stand
    out...
    choose an agency that
    can set you apart.

  • We're Data Geeks... who crunch numbers and build models to identify your best customers.

    really how?

  • We're Smart STRATEGISTS... who know how to turn niche audiences into huge growth opportunity.

    learn more

  • We’re Creative Thinkers... who surprise, delight, and come at it from a fresh perspective every time.

    see for yourself

  • We’re Marketing Ninjas... who incorporate 1:1 variability to create personal, relevant communications.

    see our work

  • We’re Relentless Perfectionists... who deliver consistent results for your business.

    say hello

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What our clients have to say

  • "Over the last eight years, they have proven time and again that they are true direct marketing experts. Direct Associates constantly explores and tests new strategies and channels to drive strong acquisition numbers in an increasingly competitive landscape. They think big and they can execute big without going over budget." AAA Northeast

  • "When you hire an agency, you not only want to be sure you’re in talented hands, you want to know it’s a true partnership and their staff is working just as hard as someone on your own team to ensure your success. We felt in capable hands at all times." BoatU.S.

  • "I was very impressed with Direct Associates’ approach to membership and loyalty marketing. Their strategies and creative design were top notch and provided us with valuable insights for our member journey initiative. They are a pleasure to do business with." Major Car Rental Company

  • "We feel completely confident placing our marketing efforts in Direct Associates’ hands. They’re smart, strategic, and they understand our business and goals. Since day one, they’ve come to the table with revenue-generating marketing strategies that have played an integral role in helping us grow." PetVet Care Centers

  • "Direct Associates has been a key partner in supporting our organization's growth goals - together we achieved our most successful donation campaign to-date! When tasked with an aggressive annual donation benchmark, their team helped us identify new areas of opportunity in our market and developed strategic creative to inspire response. They were wonderful to work with, and truly became an extension of our team." Natick Service Council

What We Do

Inspired by Strategy. Driven by Results.

Our business is built around helping your business succeed.
Direct Associates is a full-service direct marketing agency, staffed by a team of experts with a passion for developing and executing multi-channel programs that generate measurable growth, and positively impact your bottom line. We work to understand your unique challenges and provide solutions that help your business stand out from the crowd.

Strategy

We roll up our sleeves, working side-by-side with clients to build and execute direct marketing strategies that create value throughout your customer’s lifecycle — from acquisition and retention, to up-sell, cross-sell and win-back campaigns.

Execution

We’re relentless perfectionists — collective decades of experience allows our team to do amazing work at breakneck speed. Finely-tuned quality controls and procedures ensure we execute flawlessly, while carefully mapping our every move back to your goals, budget and timeline.

Creative

We create moments that matter. Our creative is a mixture of science and art, combining the emotional with the analytical. Customized designs for client programs are shaped by a clear program strategy, deep audience analysis, offer positioning, and proven knowledge of what drives response. Our creative is designed to impress, and your audience will take notice.

Audience & Analytics

We’re self-confessed data geeks. We tap into trusted data sources to build effective targeting strategies, and help you reach the right audience at the right time. Our only goal is to help you achieve your goals. That’s why program performance is constantly monitored and measured, so we can optimize strategies and improve results.

Unparalleled Client Service

Since our founding in 2004, a core principle at Direct Associates has been exemplary customer service. We treat your business and budget as if they were our own. We never settle, and always do right by our clients. No big attitudes here — just big results.

Featured Services

Niche Audiences

One of our specialties:
From New Movers to Baby Boomers — our proprietary models and decades of expertise let us create custom solutions to incorporate these valuable customers into your marketing strategies.

Learn More

Who We Are

Fun Loving, But Focused

We're serious, but not stuffy. Passionate, but with a purpose. “Partner” is a term that you hear a lot these days, but it means something different at Direct Associates. When you partner with us, you have immediate access to industry experts, established vendor relationships, and fresh thinking. We truly become an extension of your team and continue to challenge our perceptions of success every day.

  • Eileen Carew
    Eileen Carew
    Founder
    Past Career:
    Art Museum Curator
    Can't Live Without:
    Laughter and Grandchildren

    Eileen is the founder of Direct Associates and has spent the last 30 years as a seasoned direct marketing strategist and practitioner. She has mentored many in the industry and stayed true to her primary focus – working directly with clients to achieve results. Prior to Direct Associates, Eileen was a founder of the National Strategic Accounts Division for SourceLink, Inc. She also held executive-level positions at CPS Direct, Duffy & Shanley Advertising and HMA Advertising. Clients have ranged from Fortune 100 companies to regional start-ups. Before entering the world of marketing, Eileen began her career in the fine arts, working as a museum curator for 6 years.

    "I wanted to build a company that is, first and foremost, direct marketing at its very best. Second, a company committed to exemplary customer service as a top priority. And third, a company that is unquestioning in its integrity and ethical responsibility. The result for us has been clients we value and enjoy, the absolute best and brightest partners in the business and a company we are very proud of and excited to keep growing."

  • Deanna Dolecki
    Deanna Dolecki
    President
    My Happy Place:
    Beach Off-Season, In the Kitchen Cooking or Anywhere With My Kids
    Can't Live Without:
    Coffee, Animals, Sarcasm and a Good Book

    Deanna has over 20 years of experience creating and managing successful multi-channel marketing programs. In her role at Direct Associates, she leads the overall team and corporate operations, including business development, client management, creative, production and staffing/recruiting. Deanna also plays a critical role in developing integrated program strategies for clients and establishing growth goals for the company. Before joining Direct Associates, Deanna spent 10 years at Imagitas, a successful mover marketing company. She held an executive-level position where she oversaw the Client Services team, which included account management, creative services, product management and development. Prior to Imagitas, she spent several years at agencies such as Arnold Worldwide and Directech. Deanna earned her B.A. and graduated with honors from the University of Massachusetts.

  • Rich Hoey
    Rich Hoey
    Chief Financial Officer
    Favorite Quote:
    "Never mistake activity for achievement." – John Wooden
    Favorite Weekend Activity:
    Golfing or skiing on a perfect sunny day

    Rich has over 30 years of experience in the field of finance and accounting. Prior to joining Direct Associates, Rich served as CFO at Imagitas for 11 years. While at Imagitas, Rich was responsible for all budgeting & forecasting, accounting, financial reporting, tax, and product operations activities. Prior to joining Imagitas, Rich held senior finance positions at Biogen IDEC and Millipore Corporation. Rich began his career as a Certified Public Accountant at Arthur Andersen & Company and earned his B.S. in Business Administration from Boston College.

  • Dina Zoob
    Dina Zoob
    Vice President, Client Services
    In Another Life I Would Be:
    Event Planner
    My Happy Place:
    Getting up early, watching food network with a coffee in hand. With two small children, it doesn't happen very often!

    Calling on more than 18 years of direct mail and online marketing experience, Dina drives and leads strategy for one of Direct Associates' key membership clients, focusing mainly on acquisition programs. Prior to joining Direct Associates, Dina spent over 12 years at Imagitas, a successful mover marketing company, where she managed and executed as many as 10 client programs at a time, many of which were national brands in categories such as retail, home improvement, banking, home security, and the telecom industry. Dina has a B.B.A. from the University of Miami in Coral Gables, Florida.

  • Sara Winslow
    Sara Winslow
    Creative Director
    Her Happy Place:
    New discoveries at beach, the lake, or the city.
    Can't live without:
    Her family, travel, quiet mornings, new recipes.

    Sara is an accomplished creative director with a track record of success creating and communicating compelling messaging via past clients including OnStar, GM, Bose, ASICS, Johns Hopkins, Tile and abode. As DA’s creative director, Sara is responsible for providing creative expertise and leadership for a team of copywriters and designers. She enjoys simplifying complicated issues to create appeal to a targeted audience and excels in creative project initiatives that include brand identity and development, print, web, radio, video, PR, social, and live event. With a focus on creative best practices, Sara leads the DA creative team in collaboration on solutions that maintain highest standards and map to program goals. Most importantly, she maintains a work environment where creative teams can breathe, be heard, and be brilliant.

  • Cindy Panzera
    Cindy Panzera
    Production & Traffic Director
    In Another Life I Would Be:
    Professional Dancer on Broadway
    Favorite Weekend Activity:
    Heading to the lake to relax on my boat.

    A 27-year marketing veteran, Cindy creates and maintains all project schedules for Direct Associates and continually streamlines processes to ensure the agency is operating effectively and efficiently. Cindy also manages the production process working with print and mail vendors to ensure that all jobs run flawlessly, are completed on time and stay within budget. Before joining Direct Associates, Cindy spent nearly 15 years at International Data Group (IDG), the world’s leading technology, media, events and research company. At IDG, Cindy worked within the Enterprise Group as a Senior Graphic Designer supporting the marketing and sales efforts of 3 of IDG Enterprise’s award-winning, high-tech, B2B media brands. Prior to IDG, she spent several years in a marketing communications role at Consolidated Group, a third-party insurance administrator. Cindy studied at Northeastern University.

  • Deanna West
    Deanna West
    Senior Client Executive
    Favorite Weekend Activity:
    Cooking, Planning a Menu
    Favorite Quote:
    "Do unto others as you would have done unto you."

    Deanna has more than 20 years of experience in direct marketing. She oversees multiple direct mail and email programs for key membership clients at Direct Associates and drives and leads strategy, generates new ideas and opportunities, and monitors response metrics to meet her clients' overall goals. Before joining Direct Associates, Deanna worked for Liberty Mutual Insurance Company developing and executing direct mail and email marketing strategies for more than 25 of their large partnership groups. She also has an extensive background in Affinity Financial Marketing. Deanna earned a B.S. in Business Management, with a concentration in Marketing, from Bridgewater University.

  • Ashley Ruggeri
    Ashley Ruggeri
    Account Director
    Guilty Pleasure:
    A pint of Ben & Jerry’s ice cream (yes, she can eat the whole thing in one sitting).
    In another life I would be:
    A Teacher

    Ashley is a marketing professional with over 10 years of experience creating, supporting, and executing multi-channel marketing campaigns and strategies to meet company and client goals. Before joining Direct Associates, Ashley delivered successful marketing programs for the top portfolio of clients at CLEAResult, consistently meeting and exceeding goal while staying within budget. She brings a strong focus on communication and collaboration to deliver innovative and successful outcomes. Ashley graduated from Bentley University with a B.S. in Marketing and B.L.S in Media Arts and Society.

  • Megan De Lima
    Megan De Lima
    Account Director
    Her Happy Place
    Practicing yoga — she is a certified yoga instructor.
    Passionate about
    Incorporating her husband’s Brazilian culture into her American roots – such as grilling picanha steaks during the summer & spending NYE dressed in all white!

    Megan is a data-driven marketer with 10+ years of experience in digital and brand marketing, media and technology. In her role at Direct Associates, Megan drives marketing strategy and manages digital and acquisition marketing campaigns for key clients. Prior to joining Direct Associates, Megan led integrated and digital marketing campaigns for top brands within the technology space, such as Lyft and Amazon. She has extensive experience developing omni-channel campaigns and working across the digital, influencer, and experiential areas. Megan earned her B.A. in Communications, with a Marketing Concentration, from Boston College.

  • Iriana Rodriguez
    Iriana Rodriguez
    Senior Client Executive
    Can’t live without
    The beach, audiobooks and travel
    My Happy Place
    Baking something sweet on a Sunday afternoon

    Iriana is an experienced digital marketing strategist, adept at pulling insights from data, and fostering a creative mindset. As a Senior Client Executive at Direct Associates, she is responsible for leading strategy, generating innovative solutions to client problems, and tracking successes and learnings for campaigns. Before joining Direct Associates, Iriana worked in the tech sector, most recently leading the Grubhub B2B lead generation team's direct mail, email, paid social, SEM, and outbound strategies. She successfully led yearly growth strategy, set and achieved measurable OKRs, and developed a knack for driving results. Her track record showcases successful campaign management, creative problem-solving, and significant contributions to business growth.

  • Erin Campbell
    Erin Campbell
    Senior Client Executive
    Can’t live without:
    My dog’s snuggles, a spin bike and an oversized sweatshirt
    Passionate about:
    Parkinson’s research and fundraising through Team Fox
    My happy place:
    Tailgating at a country concert

    Erin brings over 10 years of experience in direct marketing and managing client programs. As a Senior Client Executive, she is responsible for leading strategy, generating new opportunities, and monitoring response data to meet her client’s overall goals. Before joining Direct Associates, Erin worked with educational institutes across the country and the area’s top healthcare organizations to develop their fundraising programs. She led her clients through data driven direct mail and email campaigns, targeting the right people at the right time resulting in consistent success. Erin graduated with a B.A. in Communications from Regis College.

  • Nichole Silva
    Nichole Silva
    Senior Client Executive
    Her Happy Place:
    On the beach with a good book.
    Favorite Quote:
    “Do one thing every day that scares you.”— Eleanor Roosevelt

    Nichole is a marketing professional with over 10 years of experience developing and managing omni-channel advertising campaigns and marketing initiatives to help meet business objectives. Before joining Direct Associates, Nichole worked as a marketing campaign strategist responsible for strategic planning and development of omni-channel branding and promotional campaigns at Wayfair. She also brings vast experience in developing behavior-based email and digital marketing campaigns in support of enhancing the customer experience/journey. Nichole graduated from Westfield State University with a B.S. in Marketing and concentrations in Communications and Graphic Design.

  • Hillary Halsey
    Hillary Halsey
    Account Manager
    Can't Live Without:
    My Family, Spin Class, Pizza and Coffee
    My Happy Place:
    Curled up on the couch with my dog, a fire going in the fireplace and glass of red wine!

    Hillary has 8+ years of experience in account management, specialized in direct marketing. In her role at Direct Associates, she is responsible for managing client programs from start to finish, working closely with all areas of the business to ensure each campaign is executed flawlessly. Before joining Direct Associates, Hillary worked as an Account Manager at Imagitas, a national mover marketing company, where she managed multi-channel marketing campaigns for clients, focusing specifically on customer acquisition and retention. Through her experience, Hillary has developed a true appreciation for the importance of building strong client relationships and she demonstrates that in every aspect of her work. Hillary graduated Cum Laude from Endicott College with a B.S. in Business Marketing and a minor in Psychology.

  • Diane Dvorak
    Diane Dvorak
    Client Executive
    Passionate About:
    My Family, Hiking, Museums, Reading
    Guilty Pleasure:
    Champagne

    Diane has more than 20 years of direct marketing expertise. In her role at Direct Associates, she is responsible for implementing client programs from inception to completion. Diane is a strong team player with a talent for building relationships while gaining the trust and respect of clients and colleagues. Prior to joining Direct Associates, Diane worked at several small agencies in the Boston area including The Wilde Agency, CPS Direct and Target Marketing, where she provided hands-on direct marketing expertise to a wide range of clients, including Great-West Life/ADA Insurance Plans, United Healthcare/AARP and Dell. Diane earned a B.S. degree from Clarkson University in Potsdam, NY.

  • Katie Sampson
    Katie Sampson
    Production Manager
    My Happy Place:
    Poolside with my Family
    Guilty Pleasure:
    Reality TV and Pizza

    Katie brings more than 10 years of direct marketing and advertising expertise to her role as Production Manager. In this critical role, Katie is responsible for getting deadline-driven, detail intensive, direct marketing campaigns flawlessly executed from start to finish. Katie prides herself on being highly organized and detail oriented. Prior to joining Direct Associates, Katie worked as an Account Manager at Imagitas, a national mover marketing company where she managed and executed multi-channel marketing programs for her clients across many industries. Her background in account management allows Katie to have an even deeper appreciation for executing on behalf of our clients and doing everything we can to meet their goals. Katie also spent a few years in the magazine industry early in her career, developing custom advertising solutions for clients. She earned a B.S. in Business Administration with a concentration in Marketing, from Salem State University.

  • Andrew Ames
    Andrew Ames
    Graphic Designer
    Can't Live Without:
    Tacos, Oceans, CrossFit, Coffee
    In Another Life I Would Be:
    A Stuntman/Stunt Driver

    Andrew has more than 7 years of design experience having worked with a variety of businesses and non-profits in the Boston and North Shore area. As the Graphic Designer for Direct Associates, Andrew is responsible for developing high quality, innovative creative while bringing a fresh perspective to the table. Prior to Direct Associates, Andrew worked as a Graphic Designer and Marketing Specialist at the YMCA of the North Shore where he provided concept-to-final designs for the YMCA brand and its campaigns in both print and digital. He was also a Freelance Graphic Designer providing brand identities and logos for start-ups and local businesses in the North Shore area. He directed each project with the client to tell their unique business story and to market a successful brand image. He graduated Cum Laude from Salem State University with a B.A. in Graphic Design and a minor in Communications.

  • Extended Team
    Experts In:
    All Things Marketing
    What Makes Them Unique:
    Expertise and Passion

    In addition to our internal team, we also work with an extended team of experts – Copywriters, Creative Directors, Proofreaders, Business, Finance and IT Consultants, Web Developers and Production Managers – who bring an exceptional skill set, years of direct marketing experience, new ideas and a fresh perspective to every collaborative project they take on for us. These seasoned professionals work with us regularly, so they understand our business and our clients’ goals, and can step in and add immediate value wherever it’s needed.

Working at Direct Associates

We’re always looking for strong talent. Our team has proven that amazing things can happen in a working environment that is grounded in mutual respect, support and trust. If you’re interested in joining our team, please send a resume and cover letter to careers@directassociates.com.