E-Commerce Site Redesign

Direct Associates redesigned the FC Puma Soccer Academy website and registration process to refresh their look, streamline the user experience and improve overall efficiency. Our new UX/UI design and player registration process was built with custom plugins and CMS integration. A primary goal of the new design was to enhance and streamline content while incorporating video, testimonials and new brand guidelines. Direct Associates also helped set up an automated marketing solution for registration confirmation, welcome emails and SMS reminders. Email templates were also created to support the new look/feel of the website.

Components Included: UX/UI Design, Art Direction, Copy, HTML, Email Design

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