MGMA
Work
Our Work
Member Acquisition Campaign
Direct Associates was tasked with proving direct mail as a new channel to increase membership enrollment for MGMA. The direct mail program
targeted healthcare professionals within specific firmographic data sets. Using a mix of modeled prospect data and MGMA’s CRM file, the campaign
exceeded expected results by 3X and provide that direct mail is a strong channel for B2B outreach.
Components Included : Three panel self-mailer, display ads
