Rad Power Bikes
Work
Our Work
Acquisition Direct Mail Campaign
Direct Associates was tasked with proving direct mail as a viable new
channel to increase sales for Rad Power Bikes. The direct mail program
targeted Rad Power Bike’s demographic sweet spot — 55+ Baby Boomers.
With an enhanced version of DA’s proprietary BoomerAdvantage model
and Rad Power Bikes customer data — a custom direct mail solution was
created, which exceeded expected results.
Components Included: Three panel self-mailer, A/B creative test
